Image as
language.

Senior filmmaker and editor, 13 years. Direction, editing and generative AI to deliver what traditional production can't — in advertising, music videos and personal work.

2026 Reel · Available for projects
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Selected portfolio

Work

A selection across advertising, AI experiments and personal narratives. Click to watch.

Rafa Parra Rafa Parra · SP
About

I edit and direct for brands like Itaipava, Copastur and Mundo Sneakers.

From concept to final cut, I work with image as language — direction, editing and generative AI as a production tool: variations, concepts and formats that traditional budgets and timelines don't allow. In practice, more creative possibility for the same budget.

13+years of career
150+projects delivered
SPSão Paulo, Brazil
DirectionCreative editingScreenwritingAI applied to videoColorMotionDocumentaryMusic Video
Let's create something

Got a job
coming up?

Send me the brief — campaign, music video or personal project. I reply fast.